For many businesses, there will be times where you will need to market outdoors. Most of your customers will be outdoors at least some of the time, and therefore, you want to make sure that you are reaching them as well. Here are some ways that you can market effectively outdoors.
If you have ever been stuck in a traffic jam, or even stuck behind another car at a red light, there’s a good chance that you have read their bumper stickers. Bumper stickers can send all types of messages – they can talk about the driver’s honors student, their pet, their favorite radio station, how they feel about evolution or saving the planet, who they are voting for in the next election, and so on. So why not give out bumper stickers for your business? Handing them out to your loyal customers is a great way to get some free advertising done while they drive around town.
Canvas/Cloth Banners
Canvas or cloth banners have the advantage that they can be used indoors or out and create a stunning display. This is one way to draw attention to your event or you business. They are lightweight and flexible, giving you plenty of options for hanging them where your customers will see them. And because of the sturdy canvas or cloth material, you can reuse them again and again – helping both your budget and the environment.
Door Hangers
There are numerous ways to market your business by going door-to-door. However, one way to make sure that your marketing stands out is to use door hangers. Door hangers can work on a wide variety of door handles, so unlike flyers, you do not have to worry about where you are going to stick them. Door hangers are also generally printed dm on instagram on computer thicker stock, giving them a more professional image than your basic flyer. And they can include full color, photo-quality graphics to really make your advertisement stand out! If you like, you can even get door hangers printed on weather-resistant material to make sure they will stay looking nice until your prospect can read them.
Vinyl Banners
Vinyl banners are another great way to advertise your business outdoors. Because of their design, they are extremely resistant to the elements, allowing you to hang them even if it is raining or snowing (most manufacturers do suggest bringing them in during really harsh weather to keep them from becoming damaged). Vinyl allows for bright, long-lasting colors and puncture resistance, so you know your banner will continue to look great long after its initial purchase. Another option in vinyl banners is to go with a vinyl mesh. This allows you to see the image from a distance, while still providing wind resistance. Up close, you will be able to see through the banner to what is on the other side.
Outdoor advertising is a great way to draw attention to an unnoticed storefront or to highlight an event. It can even be used for door-to-door marketing. If you are trying to increase your sales, do not forget about all the options that there are in outdoor marketing.